Discover Your Commercial Potential in China | Brand Map

Let's Put Your Brand On the Map
Small Steps into China.
Brand Map helps you discover your brand’s true potential in the Chinese market.
We take it step by step. First, we assess. Then, we test. Only after that do we decide how the market should be approached.
No unnecessary consulting jargon. No hidden costs.
Three Safe Steps.
You don’t need to invest tens of thousands of euros or commit to a long-term project from the start. You can decide after each stage whether you want to move forward.

1
CHECK
We assess your product’s suitability and identify the basic market entry requirements and any potential restrictions.
You receive a concise 2–3 page summary outlining what it takes to bring your product to China.
After this, you can decide whether it makes sense to test your product in the Chinese market.
2
TEST
We test your product with a potential Chinese target audience and find out how they respond to the product, brand and messaging.
We also introduce your brand to local commercial contacts and look for signs of commercial interest.
You gain a real understanding of your brand’s potential in China and how it should be positioned in the market.
3
MOVE
We build a practical plan for entering the Chinese market based on the results of the previous stages.
Target audience, positioning, pricing, sales channels and potential partners.
If you decide to move forward, we’ll be there to help put the plan into practice.
Size Doesn’t Matter.
On today’s Chinese market, the size of your brand isn’t everything. What matters more is what your brand has to offer and whether you can find the right target group.
Cosmetics
Natural cosmetics, skincare, haircare and functional beauty products, with a particular focus on products defined by purity, quality and performance.
Food & Beverages
Premium and health-focused products, superfoods, functional foods and beverages. Nordic purity, quality and origin as part of the product’s value.
Lifestyle & Wellness
Well-being, sleep, recovery, nutrition, sauna and active living. Products that bring Nordic well-being into everyday life.
Design
Home furnishings, tableware, textiles, lighting and other design products. Scandinavian design, functionality and quality at the core.
Questions We Get Asked Most Often.
How Much Do Your Services Cost?
Our pricing depends on your company’s situation and goals. A small company does not need a million-euro investment to explore opportunities in China, and that is not what we are here to sell.
We want to help you benefit from the Chinese market, not take you for every penny you have.
How Large Are the Test Groups and Presentations?
The size of each test group is defined together with the client. Consumers in China are strongly segmented into different groups, so a larger test group does not automatically mean better insights.
What matters to us is finding the right, sufficiently focused and reliable test group for your product, one whose feedback can support meaningful conclusions. We find and assemble the right test group for you.
Does Entering the Chinese Market Require Heavy Investment?
A smaller, high-quality brand does not need to build a large operation in China from the start. You can begin by testing the market with a local Chinese reseller and scale your activities according to demand.
Start small. Test the demand. Grow when there is a reason to.
How Do Digital Markets in China Work?
E-commerce in China largely operates through centralised digital platforms. TEMU and Amazon are familiar examples, but China has its own much larger platforms, such as Taobao, Tmall and Pinduoduo.
Consumers do not necessarily visit a company’s own website to find products. They discover products through marketplaces, social media, influencers and short-form videos — and can move from discovery to purchase almost instantly.
How Do You Know All This?
We live in China, use local services every day and work closely with premium markets. We understand the Chinese market from the inside rather than analysing it from the outside.
Many things look very different in China than you might expect from the Western media.
Let’s Talk
Tell us a little about what you have in mind, and we’ll get back to you.

Let's Put Your Brand On the Map

Small Steps into China.

Brand Map helps you discover your brand’s true potential in the Chinese market.
We take it step by step. First, we assess. Then, we test. Only after that do we decide how the market should be approached.
No unnecessary consulting jargon. No hidden costs.

Three Safe Steps.
You don’t need to invest tens of thousands of euros or commit to a long-term project from the start. You can decide after each stage whether you want to move forward.

CHECK

TEST

MOVE

Size Doesn’t Matter.

On today’s Chinese market, the size of your brand isn’t everything. What matters more is what your brand has to offer and whether you can find the right target group.

Cosmetics

Food & Beverages

Lifestyle & Wellness

Design

Questions We Get Asked Most Often.

How Much Do Your Services Cost?

How Large Are the Test Groups and Presentations?

Does Entering the Chinese Market Require Heavy Investment?

How Do Digital Markets in China Work?

How Do You Know All This?

Let’s Talk

Tell us a little about what you have in mind, and we’ll get back to you.

Let's Put Your Brand On the Map

Small Steps into China.

Brand Map helps you discover your brand’s true potential in the Chinese market.We take it step by step. First, we assess. Then, we test. Only after that do we decide how the market should be approached.No unnecessary consulting jargon. No hidden costs.

Three Safe Steps.You don’t need to invest tens of thousands of euros or commit to a long-term project from the start. You can decide after each stage whether you want to move forward.

CHECK

TEST

MOVE

Size Doesn’t Matter.

On today’s Chinese market, the size of your brand isn’t everything. What matters more is what your brand has to offer and whether you can find the right target group.

Cosmetics

Food & Beverages

Lifestyle & Wellness

Design

Questions We Get Asked Most Often.

How Much Do Your Services Cost?

How Large Are the Test Groups and Presentations?

Does Entering the Chinese Market Require Heavy Investment?

How Do Digital Markets in China Work?

How Do You Know All This?

Let’s Talk

Tell us a little about what you have in mind, and we’ll get back to you.

Brand Map helps you discover your brand’s true potential in the Chinese market.
We take it step by step. First, we assess. Then, we test. Only after that do we decide how the market should be approached.
No unnecessary consulting jargon. No hidden costs.

Three Safe Steps.
You don’t need to invest tens of thousands of euros or commit to a long-term project from the start. You can decide after each stage whether you want to move forward.