Our Focus Regions
Our expertise focuses on China, Japan, South Korea, and Southeast Asia. In these regions, European companies typically have the most realistic preconditions for cooperation and market entry.
Our assessments are grounded in practical market realities, local structures, and decision-making environments, not generic regional overviews.
Clear Perspective for Informed Decision-making
The Asia Review helps business leaders form a realistic overall view of Asian markets and narrow down options before committing further.
When is the review relevant?
The Asia Review is designed for situations where Asia appears as a strategic option, but the overall picture is still unclear. In most cases, the key question is not whether to go to Asia, but where, under what conditions, and in what order.
The review helps structure these options from the company’s own starting point, before committing to larger studies or investments.
Typical situations include:
- It is unclear which Asian countries are realistically suitable for the business
- The suitability of a product or service across different Asian markets is uncertain
- The company wants to avoid costly mistakes at an early stage
What does the review include?
The review is a focused expert assessment where the company’s own business is examined in relation to the current Asian operating environment. The objective is not to provide a general market overview, but to define what is relevant, and what is not from the company’s perspective.
The review includes:
- A 90-minute initial discussion with company leadership
- An expert assessment of the company’s offering in selected Asian markets
- Identification of key opportunities and constraints
- A written summary of findings
- A 60-minute follow-up discussion to review conclusions
The process is typically completed within 1–2 weeks.
What do you get as a result?
As a result of the review, Asia becomes a structured and manageable decision space for company leadership.
As an outcome:
- Countries and regions without realistic business potential are clearly ruled out
- Viable options for further consideration are identified and prioritised
- Conclusions are grounded in the company’s actual situation and operating environment
The Asia Review is not a market research project or a sales plan. It is a decision-support tool designed to bring clarity before commitment.
When is an Asia Review useful?
An Asia Review is useful when Asia is being considered as a potential market, but the direction, prioritisation, or overall realism of expansion is still unclear.
Example 1: Product company
A company sells a physical product in Europe and is considering Asia as a next market, but it is unclear which countries are realistically viable from a sales and regulatory perspective.
The review examines key regulatory and market-structure constraints relevant to the product across different Asian countries and narrows the focus to markets where expansion may be justified.
Example 2: Service company
A company has a proven service offering in Europe, but in Asia customer behaviour, decision-making processes, and purchasing logic are unclear.
The review assesses how the service’s value, usage, and purchasing dynamics are likely to differ across Asian markets, helping the company understand where the service concept can be developed further, and where it cannot.
Example 3: Digital solution
A company is developing a digital solution and sees Asia as a potential growth region, but decisions are largely based on assumptions about scalability and market readiness.
The review evaluates the solution’s feasibility across different Asian countries from a practical and structural perspective, including local systems, regulation, and operating models.
